Refreshed USA Today’s visual identity by refining its core aesthetic and building scalable image systems and templates that ensured cross-channel consistency, efficiency, and boosted engagement and growth.

Led creative strategy and execution for onboarding email journeys, driving high-value features such as shared subscriptions, tailored newsletters, and alerts; boosting adoption, engagement, CTRs, downloads, and sign-ups.

Led USA Today’s Flash and BAU campaigns, shaping offer strategy, urgency messaging, and CTAs; tested offer vs. message-led approaches and image treatments (none, cropped, full-bleed) to drive performance and guide future campaigns.

Led user-centered, product-focused campaigns driving awareness, engagement, and high-value actions; expanded email journeys into acquisition channels, delivering record CTRs.

Designed a modular template system with bold, color-blocked sections to elevate offers and CTAs, with flexible layouts supporting full-bleed image backgrounds across channels. Built to scale across 250+ markets, optimizing layouts and offers for performance.

Led visual strategy for the 2025 NFL and college football acquisition campaigns, building a scalable design system with bold typography and high-impact product visuals that drove engagement and unified brand consistency across teams and markets.

Led creative strategy and execution for Amazon Prime partnership marketing campaigns across multi-channel touchpoints, driving co-branded initiatives with Grubhub and Discover, and the launch of a new Rx subscription savings benefit for Prime members.

Led visual identity redesigns and rebrand strategy during Liberty Mutual’s acquisition, defining standards and guiding teams across multi-channel campaign assets.

Led design of animated PowerPoint templates for the Microsoft Surface launch, creating custom icons and flexible layouts while defining animation and master slide standards to ensure brand consistency.

Led design of multi-channel creative campaign assets for Xbox across major U.S. retail partners, including GameStop, Amazon and Best Buy, ensuring brand alignment across digital, print, and in-store.

Led design of multi-channel campaign assets for the Microsoft Surface product launch, including toolkits, digital ads, in-store displays, and print assets, ensuring brand consistency across major U.S. retailers.

Built a scalable event branding system for Microsoft’s global community program, including animated presentation templates, custom iconography, print collateral, and flexible placeholder-based layouts.